Tyson Villeneuve is an event producer and founding partner of The Social Concierge, a boutique branding, marketing, and event design agency specializing in unique, premium solutions for a select range of experientially-focused clients around the world such as Nike, Porsche, and Lululemon. Among their typical pace of 40-50 events annually, his company also produces their own signature events, including The Deighton Cup, Le Dîner en Blanc, and Dinner by Design, often with a fundraising component, but always with a mission of bringing a variety of business sectors together from the arts, design, music, food and beverage industries. Tyson launched his career at Paramount Pictures, and his background includes stints with Bacardi and Grey Goose.
As a result of the pandemic, his team immediately pivoted their live events to virtual experiences. Collaborating with multiple platforms, his team developed a custom interactive virtual event experiences for their events. In August 2020, The Social Concierge launched Canada’s first large scale interactive, live fundraising soirée on the platform that brought together hundreds of guests, musical performers, and restaurants and bars from across the nation.