Beyond Business Card Etiquette

Cultural Awareness in a Globalized World

With increased globalized streams of information, networked societies have become more aware and skilled in addressing what connects us and what sets us apart from one another. Associations globally, in their capacity of representing civil society, are often regarded as particularly accustomed to dealing with the challenges which especially cultural differences might impose on current trends in various areas of our daily lives. But when it comes to business communication and decision-making processes there are several aspects that even seasoned professionals need to remind themselves of on a regular basis. ICS President Mathias Posch and Kayo Nomura, Chief International Relations Executive, Congress Corporation, Japan discuss cultural awareness in a globalized world in the article published in the HQ Magazine in December 2017